> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adcontextprotocol.org/llms.txt
> Use this file to discover all available pages before exploring further.

# S2: Creative mastery

> AdCP specialist module S2: Creative mastery. Format taxonomy across 20 channels, creative manifest spec, AI generation, compliance checks, and asset sync workflows.

# S2: Creative mastery

<Info>
  **Members only** — Requires Practitioner credential. \~45 minutes with Addie. Combines hands-on lab and adaptive exam.
</Info>

This specialist module tests your mastery of the creative protocol. You'll work with sandbox agents to discover format requirements across channels, produce and adapt creative assets, sync them to publishers, and verify compliance. Addie evaluates both your hands-on work and your conceptual understanding.

Passing earns the **AdCP specialist — Creative** credential.

## What you'll demonstrate

* Discover format requirements and produce compliant creative assets
* Adapt a single creative concept across multiple channels and formats
* Sync creatives to publisher platforms and verify delivery
* Reason about format edge cases, accessibility, and provenance

## Prerequisite reading

### Core creative tasks

<CardGroup cols={2}>
  <Card title="list_creative_formats" icon="list" href="/dist/docs/3.0.0-rc.2/creative/task-reference/list_creative_formats">
    Format discovery: what specs does each publisher require?
  </Card>

  <Card title="build_creative" icon="hammer" href="/dist/docs/3.0.0-rc.2/creative/task-reference/build_creative">
    Creative generation and transformation from brand assets.
  </Card>

  <Card title="preview_creative" icon="eye" href="/dist/docs/3.0.0-rc.2/creative/task-reference/preview_creative">
    Preview creatives before deployment.
  </Card>

  <Card title="sync_creatives" icon="rotate" href="/dist/docs/3.0.0-rc.2/creative/task-reference/sync_creatives">
    Synchronize creative assets with publisher platforms.
  </Card>
</CardGroup>

### Supporting concepts

<CardGroup cols={2}>
  <Card title="Creative protocol overview" icon="palette" href="/dist/docs/3.0.0-rc.2/creative/index">
    The creative protocol: assets, formats, manifests, and creative agents.
  </Card>

  <Card title="Creative specification" icon="scroll" href="/dist/docs/3.0.0-rc.2/creative/specification">
    Formal specification for the creative protocol.
  </Card>

  <Card title="Formats reference" icon="image" href="/dist/docs/3.0.0-rc.2/creative/formats">
    Format definitions, technical specs, and the renders structure.
  </Card>

  <Card title="Asset types" icon="photo-film" href="/dist/docs/3.0.0-rc.2/creative/asset-types">
    Images, video, audio, HTML5, and native asset specifications.
  </Card>

  <Card title="Creative manifests" icon="file-lines" href="/dist/docs/3.0.0-rc.2/creative/creative-manifests">
    Manifest structure: how creative packages describe their contents.
  </Card>

  <Card title="Channel guides" icon="tv" href="/dist/docs/3.0.0-rc.2/creative/channels/video">
    Channel-specific specs for video, display, audio, DOOH, and carousels.
  </Card>

  <Card title="Generative creative" icon="wand-magic-sparkles" href="/dist/docs/3.0.0-rc.2/creative/generative-creative">
    AI-generated creative workflows and best practices.
  </Card>

  <Card title="Accessibility" icon="universal-access" href="/dist/docs/3.0.0-rc.2/creative/accessibility">
    Accessibility standards for advertising creatives.
  </Card>

  <Card title="Provenance" icon="certificate" href="/dist/docs/3.0.0-rc.2/creative/provenance">
    AI creative provenance and disclosure requirements.
  </Card>

  <Card title="Implementing creative agents" icon="robot" href="/dist/docs/3.0.0-rc.2/creative/implementing-creative-agents">
    Architecture guide for building creative agents.
  </Card>
</CardGroup>

## Lab exercises

1. **Format discovery** — Query sandbox agents for supported formats, compare requirements across publishers
2. **Creative production** — Build a creative asset that meets a specific publisher's format specs
3. **Cross-platform adaptation** — Adapt one concept across display, video, and native formats
4. **Sync and verify** — Sync creatives to a sandbox publisher and check delivery status

## Assessment

| Dimension        | Weight | What Addie evaluates                               |
| ---------------- | ------ | -------------------------------------------------- |
| Protocol mastery | 30%    | Complete creative lifecycle mastery                |
| Cross-platform   | 25%    | Adapts creatives across channels and formats       |
| Compliance       | 25%    | Configures disclosures and regulatory requirements |
| Analytical skill | 20%    | Interprets creative feature evaluation results     |

Passing threshold: 70%.

## Start this module

<Card title="Start S2 with Addie" icon="play" href="https://agenticadvertising.org/chat">
  "I'd like to start the creative specialist module."
</Card>