> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adcontextprotocol.org/llms.txt
> Use this file to discover all available pages before exploring further.

# S4: Governance

> AdCP specialist module S4: Governance protocol mastery. Content standards, property lists, campaign governance lifecycle, policy registry, and compliance automation with sandbox agents.

# S4: Governance

<Info>
  **Members only** — Requires Practitioner credential. \~60 minutes with Addie. Combines hands-on lab and adaptive exam.
</Info>

This specialist module tests your mastery of the full governance protocol. You'll work with sandbox agents to manage content standards and property lists, execute the campaign governance lifecycle (plans, validation, outcomes, audit), resolve compliance policies from the registry, and reason about how governance domains compose. Addie evaluates both your hands-on work and your conceptual understanding.

Passing earns the **AdCP specialist — Governance** credential.

## What you'll demonstrate

* Create, update, list, and delete content standards
* Create, update, list, and delete property lists
* Calibrate content against standards and interpret results
* Create and validate campaign plans with budget authority and policy configuration
* Execute the full governance loop: `sync_plans`, `check_governance` (proposed + committed), `report_plan_outcome`
* Use the policy registry to resolve and apply compliance policies
* Interpret audit logs and reason about drift metrics
* Explain how governance domains compose — campaign, property, content standards, creative

## Prerequisite reading

### Core governance tasks

<CardGroup cols={2}>
  <Card title="property_lists" icon="list-check" href="/dist/docs/3.0.0-rc.2/governance/property/tasks/property_lists">
    Create and manage property lists for inclusion/exclusion filtering.
  </Card>

  <Card title="create_content_standards" icon="scale-balanced" href="/dist/docs/3.0.0-rc.2/governance/content-standards/tasks/create_content_standards">
    Define brand-specific content standards for automated compliance.
  </Card>

  <Card title="calibrate_content" icon="sliders" href="/dist/docs/3.0.0-rc.2/governance/content-standards/tasks/calibrate_content">
    Test whether content meets defined standards before placement.
  </Card>

  <Card title="validate_property_delivery" icon="clipboard-check" href="/dist/docs/3.0.0-rc.2/governance/property/tasks/validate_property_delivery">
    Verify that ads were delivered to authorized properties.
  </Card>

  <Card title="sync_plans" icon="file-circle-plus" href="/dist/docs/3.0.0-rc.2/governance/campaign/tasks/sync_plans">
    Create and update campaign plans that define authorized parameters.
  </Card>

  <Card title="check_governance" icon="shield-check" href="/dist/docs/3.0.0-rc.2/governance/campaign/tasks/check_governance">
    Validate proposed and committed actions against the campaign plan.
  </Card>

  <Card title="report_plan_outcome" icon="flag-checkered" href="/dist/docs/3.0.0-rc.2/governance/campaign/tasks/report_plan_outcome">
    Report confirmed outcomes and commit budget against the plan.
  </Card>

  <Card title="get_plan_audit_logs" icon="scroll" href="/dist/docs/3.0.0-rc.2/governance/campaign/tasks/get_plan_audit_logs">
    Review governance decisions, findings, and drift metrics.
  </Card>
</CardGroup>

### Supporting concepts

<CardGroup cols={2}>
  <Card title="Governance overview" icon="building-columns" href="/dist/docs/3.0.0-rc.2/governance/overview">
    The governance protocol: property, content standards, creative, and campaign governance.
  </Card>

  <Card title="Campaign governance" icon="shield-check" href="/dist/docs/3.0.0-rc.2/governance/campaign">
    Multi-party validation, budget authority, governance modes, and the trust model.
  </Card>

  <Card title="Campaign governance safety model" icon="lock" href="/dist/docs/3.0.0-rc.2/governance/campaign/safety-model">
    Three-party trust model: orchestrator, governance agent, and seller.
  </Card>

  <Card title="Campaign governance specification" icon="file-code" href="/dist/docs/3.0.0-rc.2/governance/campaign/specification">
    Full technical specification: validation categories, enforcement levels, budget tracking.
  </Card>

  <Card title="Policy registry" icon="book" href="/dist/docs/3.0.0-rc.2/governance/policy-registry">
    Community-maintained compliance policies: regulations (COPPA, GDPR, HFSS) and standards (alcohol, pharma).
  </Card>

  <Card title="Property governance" icon="shield-check" href="/dist/docs/3.0.0-rc.2/governance/property/index">
    Identity, authorization, and data enrichment for publishers.
  </Card>

  <Card title="Content standards overview" icon="file-shield" href="/dist/docs/3.0.0-rc.2/governance/content-standards/index">
    How content standards work: calibration, local execution, and validation.
  </Card>

  <Card title="Content standards implementation" icon="code" href="/dist/docs/3.0.0-rc.2/governance/content-standards/implementation-guide">
    Implementation guide for content standards.
  </Card>

  <Card title="Content artifacts" icon="file-circle-check" href="/dist/docs/3.0.0-rc.2/governance/content-standards/artifacts">
    Artifacts generated during content evaluation.
  </Card>

  <Card title="Creative governance" icon="eye" href="/dist/docs/3.0.0-rc.2/governance/creative/index">
    Creative quality, compliance, and feature analysis.
  </Card>

  <Card title="Provenance verification" icon="certificate" href="/dist/docs/3.0.0-rc.2/governance/creative/provenance-verification">
    Verifying AI creative provenance and disclosure.
  </Card>

  <Card title="get_creative_features" icon="bars-staggered" href="/dist/docs/3.0.0-rc.2/governance/creative/get_creative_features">
    Analyzing creative features for compliance evaluation.
  </Card>

  <Card title="validate_content_delivery" icon="square-check" href="/dist/docs/3.0.0-rc.2/governance/content-standards/tasks/validate_content_delivery">
    Post-delivery content validation.
  </Card>

  <Card title="get_media_buy_artifacts" icon="box-archive" href="/dist/docs/3.0.0-rc.2/governance/content-standards/tasks/get_media_buy_artifacts">
    Retrieving evaluation artifacts for audit and review.
  </Card>
</CardGroup>

## Lab exercises

1. **Content standards lifecycle** — Create, update, and manage content standards for a fictional brand
2. **Property list management** — Create inclusion and exclusion lists for supply path control
3. **Content calibration** — Calibrate sample content against your standards and interpret results
4. **Compliance verification** — Verify that sandbox campaign deliveries meet governance requirements
5. **Campaign governance lifecycle** — Create a campaign plan, validate actions (proposed + committed), handle denials and conditions, report outcomes, and review audit logs
6. **Policy resolution and compliance** — Resolve policies from the registry, configure jurisdiction-scoped enforcement, verify that violations are caught

## Assessment

| Dimension            | Weight | What Addie evaluates                                                                               |
| -------------------- | ------ | -------------------------------------------------------------------------------------------------- |
| Protocol mastery     | 25%    | Full governance protocol mastery across all domains including campaign governance lifecycle        |
| Safety expertise     | 25%    | Understands the three-party trust model, separation of duties, and how governance domains compose  |
| Oracle understanding | 20%    | Understands AI-driven evaluation models and policy registry integration                            |
| Compliance skill     | 30%    | Handles regulatory requirements, policy resolution, jurisdiction scoping, and audit interpretation |

Passing threshold: 70%.

## Start this module

<Card title="Start S4 with Addie" icon="play" href="https://agenticadvertising.org/chat">
  "I'd like to start the governance specialist module."
</Card>
