S1: Media buy mastery
Members only — Requires Practitioner credential. ~45 minutes with Addie. Combines hands-on lab and adaptive exam.
What you’ll demonstrate
- Execute the full media buy lifecycle including proposals and forecasting
- Handle pricing negotiation, budget allocation, and multi-agent orchestration
- Use refinement and package requests for complex buying scenarios
- Monitor and optimize campaign delivery using protocol tools
- Reason about failure modes, conflict resolution, and edge cases
Prerequisite reading
Core transaction tasks
get_products
Product discovery: natural language briefs, structured filters, response schemas.
create_media_buy
Campaign creation: manual mode, proposal mode, approval lifecycle.
update_media_buy
Campaign modification: budgets, targeting, scheduling, creative swaps.
get_media_buy_delivery
Delivery reporting: impressions, spend, completion rates, performance.
Supporting concepts
Media buy specification
The formal specification for the media buy protocol.
Pricing models
CPM, flat rate, performance-based pricing, and rate cards.
Media buys overview
Campaign structure, states, and the approval lifecycle.
Orchestrator design
Architecture patterns for multi-agent orchestration.
Conversion tracking
Event sources, log_event, and attribution setup.
Performance feedback
Seller optimization feedback based on campaign performance.
Lab exercises
During the module, Addie will guide you through hands-on exercises:- Product discovery and evaluation — Query multiple sandbox agents, compare products, evaluate pricing
- Proposal and forecasting — Request proposals with budget points, analyze delivery forecasts
- Campaign creation and optimization — Create a media buy, monitor delivery, execute updates
- Multi-agent orchestration — Manage campaigns across multiple sellers simultaneously
Assessment
Passing threshold: 70%.
Start this module
Start S1 with Addie
“I’d like to start the media buy specialist module.”