- AdCP discovery - Does this agent support AdCP? Which versions?
- Protocol support - Which domain protocols (media_buy, signals, governance, sponsored_intelligence, creative)?
- Auth model - Does this seller trust the agent directly, or must each operator authenticate independently?
- Detailed capabilities - Features, AXE integrations, geo targeting, portfolio
/schemas/v3/protocol/get-adcp-capabilities-request.json
Response Schema: /schemas/v3/protocol/get-adcp-capabilities-response.json
Tool-Based Discovery
AdCP uses native MCP/A2A tool discovery. The presence ofget_adcp_capabilities in an agent’s tool list indicates AdCP support.
- Uses standard MCP/A2A mechanisms (no custom extensions)
- Always returns current capabilities (not stale metadata)
- Single source of truth for all capability information
adcp-extension.json) has been removed in v3. Use tool-based discovery instead.
:::
Request Parameters
Response Structure
adcp
Core AdCP protocol information:supported_protocols
Array of domain protocols this seller supports:account
Account and authentication capabilities. All sellers should declare this section — buyers read it before callingsync_accounts, list_accounts, or any authenticated task. Even simple publishers need account management to handle billing relationships and sandbox testing.
Auth models
Implicit accounts (require_operator_auth: false) — The seller trusts the agent’s identity claims. The agent authenticates once with its own bearer token, then calls sync_accounts to declare which brands and operators it represents. The seller provisions accounts based on the agent’s claims, optionally verifying operators against brand.json. All subsequent calls use the agent’s single credential and pass natural keys (brand + operator).
Explicit accounts (require_operator_auth: true) — Each operator must authenticate with the seller directly. The agent obtains a credential per operator — via OAuth using authorization_endpoint, or out-of-band — opens a per-operator session, and discovers accounts via list_accounts. The buyer passes seller-assigned account_id values on all subsequent requests.
For sandbox, the path follows the account model: explicit accounts (require_operator_auth: true) discover pre-existing test accounts via list_accounts; implicit accounts declare sandbox via sync_accounts with sandbox: true.
See Accounts and Agents for full workflows and seller patterns for common combinations of auth model and billing support.
media_buy
Media-buy protocol capabilities. Only present ifmedia_buy is in supported_protocols.
features
Optional media-buy features. If declared true, seller MUST honor requests using that feature.execution
Technical execution capabilities:creative_specs
targeting
Sellers that support a geographic targeting level SHOULD support both inclusion and exclusion at that level. For example,
geo_metros.nielsen_dma: true SHOULD mean the seller supports both geo_metros and geo_metros_exclude with Nielsen DMA codes. If a seller only supports one direction (e.g., inclusion but not exclusion), it MUST return a validation error for unsupported fields rather than silently ignoring them. See Targeting Overlays for exclusion semantics.
geo_proximity specifies which proximity targeting methods are supported:
geo_metros specifies which metro classification systems are supported:
geo_postal_areas specifies which postal code systems are supported:
conversion_tracking
Seller-level conversion tracking capabilities. Declares what the seller supports forkind: "event" optimization goals.
portfolio
Inventory portfolio information:signals
Signals protocol capabilities. Only present ifsignals is in supported_protocols. Reserved for future use.
creative
Creative protocol capabilities. Only present ifcreative is in supported_protocols.
governance
Governance protocol capabilities. Only present ifgovernance is in supported_protocols. Governance agents provide property data like compliance scores, brand suitability ratings, quality metrics, and sustainability metrics.
property_features
Array of property features this governance agent can evaluate:
Example governance agent response:
extensions_supported
Array of extension namespaces this agent supports. Buyers can expect meaningful data inext.{namespace} fields on responses from this agent.
Extension schemas are published in the AdCP extension registry. When an agent declares support for an extension, buyers know to look for and process
ext.{namespace} data in responses.
Example:
- Product responses may include
ext.scope3with Scope3 sustainability data - Creative policies may include
ext.garmwith GARM brand suitability categorizations - Responses may include
ext.iab_tcfwith IAB TCF consent data
The Capability Contract
If a capability is declared, the seller MUST honor it.media_buy.execution.targeting.geo_postal_areas.us_zip: true→ Buyer can send US ZIP codes, seller MUST honor themmedia_buy.execution.targeting.geo_metros.nielsen_dma: true→ Buyer can send DMA codes, seller MUST honor themmedia_buy.features.content_standards: true→ Seller MUST apply content standards when provided- AXE URL in
media_buy.execution.axe_integrations→ Seller can execute through that exchange
false or omit it.
Common Scenarios
Basic Capability Discovery
Check multi-protocol support
Filter sellers by capability
Use Capabilities to Build Targeting
Capabilities tell you what you CAN specify in create_media_buy targeting. Userequired_geo_targeting to filter products to sellers that support specific geo targeting levels and systems:
- Digital inventory: Use
countries+required_geo_targeting(capability), apply fine-grained targeting increate_media_buy - Local inventory: Use
metros/regions(coverage) to find products with coverage in your target markets
Local Inventory Example (Radio, DOOH)
For locally-bound inventory, products ARE geographically specific. A radio station in NYC DMA only covers NYC.Response Example
- AdCP versions: Version 1
- Protocols: Media buy only
- Auth model: Agent-trusted (
require_operator_auth: false) — authenticate once, declare brands viasync_accounts - Billing: Operator or agent billing; default is operator
- Country targeting: Available (ISO 3166-1 alpha-2:
US,GB, etc.) - Region targeting: Available (ISO 3166-2:
US-NY,GB-SCT, etc.) - Metro targeting: Nielsen DMA only (US market)
- Postal targeting: US ZIP, UK outward codes, Canadian FSA
- Conversion tracking: Accepts purchase, lead, add_to_cart, view_content events from website/app; no multi-source dedup
- Extensions: Scope3 sustainability data in
ext.scope3
Multi-protocol agent
An agent can implement multiple protocols from a single endpoint. This is common for sellers that manage both media buying and creative generation — the buyer calls all tasks on the same URL.- Media Buy Protocol: Product discovery, media buying, delivery reporting
- Creative Protocol: Creative library management, AI-powered creative generation, variant-level delivery analytics via
get_creative_delivery - Shared account: A single account established via
sync_accountsapplies to both protocols
supported_protocols includes "creative", the buyer can call Creative Protocol tasks (list_creative_formats, sync_creatives, get_creative_delivery, etc.) on this agent. See Creative capabilities on sales agents.
Geo Standards Reference
Migration from list_authorized_properties (v2)
Thelist_authorized_properties task was removed in v3. If migrating from v2:
New fields:
adcp.major_versions- Version compatibilitysupported_protocols- Which domain protocols are supportedmedia_buy.features- Optional feature supportmedia_buy.execution.axe_integrations- Ad exchange supportmedia_buy.execution.creative_specs- VAST/MRAID versionsmedia_buy.execution.targeting- Geo targeting granularity
Error Handling
Best Practices
1. Cache Capabilities Capabilities rarely change. Cache results and uselast_updated for staleness detection.
2. Check Protocol Support First
Before accessing protocol-specific fields, verify the protocol is in supported_protocols.
3. Check Before Requesting
Don’t send postal areas for a system the seller doesn’t support. Don’t request features the seller doesn’t support.
4. Fail Fast on Incompatibility
If a seller doesn’t support required capabilities, skip them early rather than discovering failures later.
5. Read the Auth Model Before Proceeding
Check account.require_operator_auth immediately after discovery. Agent-trusted and operator-scoped flows diverge significantly: the former uses a single credential for all brands and operators, the latter requires per-operator credentials and sessions.
6. Use Protocol Version for Routing
Route requests to appropriate API versions based on adcp.major_versions.
Next Steps
After discovering capabilities:- Set up accounts: Follow the auth model from
account.require_operator_auth— see Accounts and Agents - Filter products: Use
get_productswith capability-aware filters - Validate properties: Fetch publisher
adagents.jsonfiles for property definitions - Create buys: Use
create_media_buywith supported features
Learn More
- Accounts and Agents - Auth models, account setup, billing
- adagents.json Specification - Publisher authorization files
- Product Filters - Capability-aware filtering
- Content Standards - Brand safety configuration