> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adcontextprotocol.org/llms.txt
> Use this file to discover all available pages before exploring further.

# Conflict of interest

> AdCP certification conflict of interest policy: disclosure requirements and separation of commercial interests from curriculum and assessment decisions.

# Conflict of interest

**Adopted:** March 2026
**Responsible party:** AgenticAdvertising.org program leadership

## Purpose

This policy ensures that the AdCP certification program maintains objectivity and that commercial interests do not influence curriculum content or assessment outcomes.

## Disclosure requirements

Anyone involved in curriculum design, assessment criteria definition, or scoring calibration must disclose:

* Employment by or investment in companies whose products are covered in the curriculum
* Advisory relationships with AgenticAdvertising.org member organizations
* Financial interest in certification outcomes

Disclosures are made to program leadership and reviewed before the contributor participates in curriculum decisions.

## Separation of interests

* Curriculum content is based on the open AdCP protocol specification, not any single vendor's implementation
* No module promotes a specific commercial product or service
* Assessment rubrics are defined before instruction begins and applied consistently across all learners

## AI instruction

Addie follows operational rules defined by the curriculum team. Teaching methodology is documented in the [instructional design framework](/docs/learning/instructional-design) and applied uniformly. Commercial interests do not influence how Addie teaches or scores.

## Non-compliance

Undisclosed conflicts result in review of affected curriculum content and potential removal from the curriculum contributor role.